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Firebrands: Building Brand Loyalty in the Internet Age

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Firebrands: Building Brand Loyalty in...

Firebrands: Building Brand Loyalty in the Internet Age

Doug Millison, Michael Moon

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This book explains digital branding and how to implement it in the current marketplace.

سب زمرہ:

Business & Economics

سال:

2000

ناشر کتب:

McGraw Hill Professional

زبان:

english

صفحات:

318

ISBN 10:

0072124490

ISBN 13:

9780072124491

فائل:

PDF, 17.99 MB

IPFS:

,

english, 2000

آن لائن پڑھیں

میں تبدیلی جاری ہے۔

میں تبدیلی ناکام ہو گئی۔

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Chuck Pettis — TechnoBrands: How to Create & Use

Bernhard Schroeder — Brands and Bulls**t: Excel at the Former and Avoid the Latter

Byron Sharp — How Brands Grow: What Marketers Don’t Know

Kotler Keller — Marketing Management (14th Edition)

Philip Kotler; Kevin Keller — Framework for Marketing Management

Pantea Foroudi; Maria Palazzo — Contemporary Issues in Branding

Farrokh Suntook, John A. Murphy — The Stakeholder Balance Sheet: Profiting from Really Understanding Your Market

Philip Kotler — Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard — Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Peter Cheverton — Understanding Brands (Creating Success)

Daryl Travis — Emotional Branding : How Successful Brands Gain the Irrational Edge

Michael K.Rich (Guest editor) — Journal of Business & Industrial Marketing - Volume 17 Issue 2 3 (2002) - Special Issue: Business marketing in the decade ahead: the key challenges we face

Philip Kotler — Marketing Insights from a to Z

Chiaravalle, Bill, Schenck, Barbara Findlay — Branding For Dummies, Second Edition

Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye — The Wallet Allocation Rule: Winning the Battle for Share

Pantea Foroudi, Maria Palazzo — Contemporary Issues in Branding

Charles Blankson, Stanley Coffie — Branding and Positioning in Base of the Pyramid Markets in Africa

Dawn Iacobucci — Marketing Management

Jay Gronlund — Basics of Branding : A Practical Guide for Managers

Avinash Kapoor — Branding and Sustainable Competitive Advantage: Building Virtual Presence

S. Ramesh Kumar — Consumer Behaviour & Branding Concepts Readings & Cases

اہم جملے